Post by account_disabled on Mar 7, 2024 4:46:58 GMT
The analysis of the ICT market in Italy has long been a sore point for professionals, as no Italian research institute - public or private - has the habit of producing periodic organic reports to provide an always up-to-date overview. on the topic. It must be said that, for several years, companies such as Gartner, LinkedIn, HubSpot, Saleforces and others have periodically disclosed research relating to the state of the ICT market worldwide , with some local focuses which sometimes include Italy. But until today, there was no specific in-depth analysis created specifically to investigate the situation of the ICT market in our country. The collaboration between Digital360 Hub, Digital Sales and the management engineering students of the Federico II University of Naples made it possible to fill this gap, producing the first State of Tech Sales report in 2022, entirely focused on the Italian ICT market. Let's see what it's about.
The search parameters These are the declared objectives of the analysis: Analyze Germany Phone Number the technology management practices used by sales people Map the most used tools Identify critical issues in sales processes The State of Tech Sales report is based on interviews with 150 operators in the sales sector of the ICT market, operating in medium/large B2B companies. The key research questions were these: How have sales models changed ? What are the challenges and objectives of sales operations? How is the technology stack exploited in the approach with customers? The analytical methods used reflect the sector surveys of the international references already mentioned. The research is very substantial and well structured, below we will see some highlights of particular interest.
Some interesting highlights from the Italian ICT market 66% of those interviewed indicated the hybrid sales method as the preferred one for 2022: the desire to recover the direct sales-vendor comparison has become a real need, both for the business and to regain the dimension of a relationship previously of everything human. 55% of the sample companies declared that they had implemented business agility , at least in one of their departments , to manage critical issues during and after the pandemic, continuing to innovate and produce value, and that they had seen an increase in business . Those who did not do so were left behind, on a productive and evolutionary level. In the context of digital presence, the majority of interviewees agree on the importance of offering quality content to their audience, as a push towards knowledge of the company and its products , in order to trigger lead generation processes.
The search parameters These are the declared objectives of the analysis: Analyze Germany Phone Number the technology management practices used by sales people Map the most used tools Identify critical issues in sales processes The State of Tech Sales report is based on interviews with 150 operators in the sales sector of the ICT market, operating in medium/large B2B companies. The key research questions were these: How have sales models changed ? What are the challenges and objectives of sales operations? How is the technology stack exploited in the approach with customers? The analytical methods used reflect the sector surveys of the international references already mentioned. The research is very substantial and well structured, below we will see some highlights of particular interest.
Some interesting highlights from the Italian ICT market 66% of those interviewed indicated the hybrid sales method as the preferred one for 2022: the desire to recover the direct sales-vendor comparison has become a real need, both for the business and to regain the dimension of a relationship previously of everything human. 55% of the sample companies declared that they had implemented business agility , at least in one of their departments , to manage critical issues during and after the pandemic, continuing to innovate and produce value, and that they had seen an increase in business . Those who did not do so were left behind, on a productive and evolutionary level. In the context of digital presence, the majority of interviewees agree on the importance of offering quality content to their audience, as a push towards knowledge of the company and its products , in order to trigger lead generation processes.